Whether you subscribe to one of the many site tracking services or receive monthly reports from your website maintenance service, website statistics should be reviewed on a regular basis. They are the only way you can evaluate or improve your site.
These are the minimum statistics you should be getting about your site. TIMR Web Services can provide you with a more complete report on site usage as well as suggesting ways your site can be improved.
Does your website represent your current business needs?
The reasons for having a website will change as your business grows. New features can be added and unproductive features should be dropped.
How well does your website reflect your business?
Your website may be the first impression customers get of your product or service. Make sure it reflects your business in an accurate manner.
How current is your site's content? Has it been updated in the last two months?
On the web, "content is king". Website content should be updated at least every two months. Think of your website as your store front. How often would you visit a store that never changes its store display?
Whether you are selling online or using the site to generate leads, knowing these metrics will help you determine your site's success.
What is your conversion rate?
The conversion rate is the percentage of page visits that result in a sales or generate leads. A 1% to 2% conversion rate is considered average. How long do users spend on a page before moving to another page? Do users go to another page on your site or "bounce" to another site? Do users abandon your page during the sales or sign-up procedure? Why? A performance review will answer all these questions.
Search engines are the most common way for new customers to find your site. When putting together an SEO plan, the following should be considered:
What are the top ten words your site is optimized for?
What is your Page Rank?
Page Rank is the term Google uses to evaluate your web page. However, if your site is not optimized for terms your customers are putting into the search engine, a high Page Rank will not help them find your site.
What search engines are your customers using to find your site?
What search words are they using to find your site?
How many incoming links do you have to your site?
Does every page have a unique title and description?
The title appears in the top bar of your browser. Only the first 60 characters are checked by the search engines. The description tells the search engine, and search engine users, what your page is about. It appears below the page title in the search engine results page (SERP). Descriptions should be no more than 256 characters long.
Does your site contain "dead links"?
Links should be checked regularly to assure they are still valid.